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Chairman of Barilla pasta: ‘Gays can go eat another brand’
September 26, 2013 at 12:35 PM


Chairman of Barilla pasta: ‘Gays can go eat another brand’

Gay rights advocates are calling for a boycott of Barilla, the world’s leading pasta maker, after it’s chairman said he would never feature a gay couple in his advertisements.

Guido Barilla, whose company has almost half the Italian pasta market and a quarter of that in the U.S. said on an Italian radio broadcast Wednesday: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.”

Guido Barilla

Guido Barilla

“For us the concept of the sacred family remains one of the fundamental values of the company,” he said, according to a report in The Independent.

Barilla went further, attacking gay parents and adoption.

“I have no respect for adoption by gay families because this concerns a person who is not able to choose,” he said.

Gay rights group Equality Italia said Barilla’s comments were an “offensive provocation” and called for a boycott of the company’s pasta, sauces and snacks.

“We accept his invitation to not eat his pasta,” said Aurelio Mancuso, president of Equality Italia.

By midday, the hashtag #boicottabarilla (boycottbarilla) was trending on Twitter, incited in part to outrage voiced by some Italian politicians.

“Here we have another example of homophobia, Italian style,” said Alessandro Zan, an member of Italy’s Parliament. “I’m boycotting Barilla and I invite other MPs…to do the same. I’ve already changed pasta brands. Barilla is terrible quality.”

Facing a potential global boycott of his products, Barilla went into damage control Thursday afternoon to reinforce its “respect” for gays in a statement attributed to its chairman:

“I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family,” he said.


  • KreatingMe
    September 26, 2013 at 12:39 PM

    Thank you for posting this. I like knowing where companies stand so I can make better choices on what to buy. I like Dellalo best anyway. 

  • -Celestial-
    September 26, 2013 at 12:42 PM
    I will never buy that brand again. Asshole.
  • lga1965
    by lga1965
    September 26, 2013 at 12:44 PM

     I just bought Ronzoni pasta yesterday! Thank goodness!

    I hope their big guys in charge aren't homophobes!

  • STVUstudent
    September 26, 2013 at 12:46 PM

    ah well... no more Barilla...

  • momoftwogirl55
    September 26, 2013 at 12:48 PM
    No more Barilla for my family!
  • sweet-a-kins
    September 26, 2013 at 12:53 PM

     Target has it's own brand , Market pantry I like their pasta and sauce

  • lizmarie1975
    September 26, 2013 at 12:54 PM
    Whoa. I've got two boxes of Barilla in my pantry. Those will be my last Barilla purchases.
  • sweet-a-kins
    September 26, 2013 at 12:56 PM

     His dumb ass "apology" or damage control wasn't much better,,,,,

  • Sekirei
    by Sekirei
    September 26, 2013 at 1:11 PM

    Quoting STVUstudent:

    ah well... no more Barilla...


  • erika9009
    September 26, 2013 at 1:12 PM

    His choice, but it's a bad PR move.

    He should have just kept quiet......................................

    Or is this a genius PR move?  Look, we are all talking about the brand here.

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