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How could MO theater think shooter stunt to promote Iron Man 3 was a good idea?!
May 15, 2013 at 9:08 AM

'Iron Man' Stunt Goes Wrong & Gives Moviegoers 'Dark Knight' Flashbacks

by Maressa Brown

robert downey, jr. iron man 3As far as gun violence and terrorism go, this past year may have been one of the most harrowing and devastating in recent memory. Not that Hollywood cares. While fretting that Fifty Shades of Grey won't get enough play at the box office if it isn't R-rated (aka devoid of graphic sex), they're content to keep churning out flicks filled with violence or that are being promoted with violent imagery. Though, we don't have just Hollywood to blame. Consider the ridiculously moronic move on the part of a Missouri movie theater, the Goodrich Capital 8 Theater in Jefferson City, this past Friday.

In an attempt to promote Iron Man 3, they had an actor dressed in black, wearing body armor, and carrying a fake rifle walk into the theater. Yep. Not even one year after The Dark Knight shooting, the theater's management was somehow okay with that!

There were other actors around who were dressed as officers and another as Iron Man. But because it wasn't made clear to patrons that this was a promotional stunt, no wonder some moviegoers freaked out and called 911!

I mean, what would anyone who had watched the news in the past year think if they saw a guy in assault gear and carrying a rifle walk into a movie theater? How could they not be reminded of the tragedy in Colorado last July, which killed 12 and injured dozens others? James Holmes was said to have worn police-style body armor when he entered The Dark Knight theater. How were moviegoers in Missouri to know this wasn't some kind of copycat nightmare about to unfold?

They couldn't possibly have known, because the movie theater did not think at all about appropriately preparing moviegoers for this stunt. Not to mention that it was a completely insensitive, disrespectful idea in the first place! Sure, it's been almost a year since The Dark Knight shooting, and it may not be the most current horror story in the news right now, but the tragedy should still sting.

Thankfully, the movie theater has apologized. On their Facebook page, management posted:

We apologize and are sympathetic to those who felt they were in harm's way with our character promotion for Iron Man 3. We didn't clearly tell our customers and some people didn't realize it was for entertainment purposes only.

Let's hope this royal screw-up is a lesson learned -- for this Missouri theater and any other company that doesn't think about the possible repercussions of downright brainless promos.

How insane is this? Are you shocked that someone thought this would be a good idea?

Replies

  • TimetoMomUp
    May 15, 2013 at 9:32 AM

    SMH...seriously?  I am shocked.  It takes a special kind of stupid to think that something like this is okay after what happened in Colorado. 

  • romalove
    May 15, 2013 at 9:33 AM

    Another for the "people are idiots" file.

  • smushy79
    May 15, 2013 at 9:34 AM

     Wow what idiots.

  • Mommy_of_Riley
    Jes
    May 15, 2013 at 9:36 AM
    Someone in an Iron Man costume I get... But the black body armor? Good Grief... The theater owner is a moron
  • thatgirl70
    May 15, 2013 at 9:38 AM

    Oh gosh, some people shouldn't breed...unfortunately I'm sure the theater manager (etc) already has...

  • TrouserMouse
    May 15, 2013 at 9:44 AM
    What an idiotic stunt. I would be so angry if my family would have been in that theater.
  • boobarandbell
    May 15, 2013 at 9:48 AM

    i would be very angry if my family experienced that. I wouldn't be surprised if the theater gets sued over that stupid stunt. me, i would just not give them my business ever again. 

  • paganbaby
    May 15, 2013 at 10:52 AM

    Wow...

  • stormcris
    May 15, 2013 at 6:39 PM

    I think they would not have had such an issue if they had advertised the promotion better. 

  • finnbar
    by finnbar
    May 15, 2013 at 8:42 PM
    Boy are they lucky nobody with a concealed weapon and an itchy finger was there that night

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