I have a friend who is extremely opposed to homosexuality, and all things relating to. She learned that Old Navy supported them, so she and her (adult) daughter decided they would not ever shop at Old Navy again. I told her Starbucks was on the list. Well.....all of a sudden, it wasn't such a bad thing. hahaha. Hypocrites.
Applebee's has franchises, so the moves of the individual staff and managers don't always align with the corporate stance. If I recall, in that story the CEO heard about the firing and sent him back to work. I'm not sure of how they've handled it since though.
Applebee's is? That's surprising considering the latest story I've heard about them. I heard a gay employee was canned after someone kept verbally harassing him.