Ford apologizes for art depicting tied-up women
By Aaron Smith @CNNMoney March 25, 2013: 1:20 PM ET
Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.
The cartoonish drawings were never part of a paid campaign but were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss, Ford (Fortune 500) spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from." ,
One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.
"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."
WPP also released a statement saying that it "deeply regret[s]" the existence of the "distasteful" posters.
Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa.
That crossed my mind.
I had a flashback to that Guns n Roses album cover when I first saw it. But that was a lot worse than I remembered when I looked it up again.
Does this stuff ever get run by women? It's like the creative department is being controlled by Mad Men.
by wulfeyes05March 25, 2013 at 3:51 PM
The car I want is a Ford and I'd still buy from them. They made a mistake listening to an idiot, they apologized.
by OHgirlinCAMarch 25, 2013 at 4:07 PM
And they thought this was a good idea....