NWP
Ford apologizes for art depicting tied-up women
by NWP
March 25, 2013 at 3:26 PM

Ford apologizes for art depicting tied-up women

@CNNMoney March 25, 2013: 1:20 PM ET

NEW YORK (CNNMoney)

Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.

The cartoonish drawings were never part of a paid campaign but were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss, Ford (F, Fortune 500) spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from."

One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.

"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."

WPP also released a statement saying that it "deeply regret[s]" the existence of the "distasteful" posters.

Related: Ford unveils the Figo for India

India is particularly sensitive to the topic of violence against women, since several high-profile gang rapes have occurred there in recent months.

Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa. To top of page

Replies

  • Goodwoman614
    March 25, 2013 at 3:28 PM

    Rape culture. 

    Buy our car - you can fit 3 bound & gagged vaginas in the way back.

  • autodidact
    March 25, 2013 at 3:29 PM

    Jesus, really? that is just fucking sick.

  • nicolemead91
    March 25, 2013 at 3:30 PM
    Wtf! Wow this is sum crazy shit !!
  • Billiejeens
    March 25, 2013 at 3:31 PM

    Ford needs to stop listening to Idiots.

  • Carpy
    by Carpy
    March 25, 2013 at 3:37 PM
    wow. Now I don't want to buy a Ford either. Guess it will be Toyota when I get my truck.
  • NWP
    by NWP
    March 25, 2013 at 3:40 PM

    I understand this was part of an ad competition and not an official campaign....but who the HELL thought this was a good idea? And what idiot thought to put it on the website? 

  • MsDenuninani
    March 25, 2013 at 3:40 PM

    Geez. 

    Does this stuff ever get run by women?  It's like the creative department is being controlled by Mad Men.

  • NWP
    by NWP
    March 25, 2013 at 3:44 PM

    That crossed my mind.

    I had a flashback to that Guns n Roses album cover when I first saw it. But that was a lot worse than I remembered when I looked it up again.

    Quoting MsDenuninani:

    Geez. 

    Does this stuff ever get run by women?  It's like the creative department is being controlled by Mad Men.


  • wulfeyes05
    March 25, 2013 at 3:51 PM

    The car I want is a Ford and I'd still buy from them. They made a mistake listening to an idiot, they apologized. 

  • OHgirlinCA
    March 25, 2013 at 4:07 PM

     And they thought this was a good idea....

    ***shakes head***