NWP
Ford apologizes for art depicting tied-up women
by NWP
March 25, 2013 at 3:26 PM

Ford apologizes for art depicting tied-up women

@CNNMoney March 25, 2013: 1:20 PM ET

NEW YORK (CNNMoney)

Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.

The cartoonish drawings were never part of a paid campaign but were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss, Ford (F, Fortune 500) spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from."

One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.

"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."

WPP also released a statement saying that it "deeply regret[s]" the existence of the "distasteful" posters.

Related: Ford unveils the Figo for India

India is particularly sensitive to the topic of violence against women, since several high-profile gang rapes have occurred there in recent months.

Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa. To top of page

Replies

  • NWP
    by NWP
    March 26, 2013 at 12:45 PM

    Agreed. You worded that better than I did. Not enough coffee today:)

    Quoting Ms.KitKat:

     Yep- I know what you mean. but, the "sins of the father" should not be sins of the son

    Quoting NWP:

    This is absolutely true....But if one needs to find a political reason not to support Ford motor company, they only need to look at some old history....but I consider recent history more significant when it comes to this sort of thing.

    Quoting Ms.KitKat:

     

    Quoting vickiheitzler:

    Ford already sucked to begin with, and this helps prove it.

     This was not Ford's doing- it was the ad-group.


     


  • Goodwoman614
    March 26, 2013 at 1:08 PM



    Quoting Carpy:

    wow. Now I don't want to buy a Ford either. Guess it will be Toyota when I get my truck.

    LMAO, you're slipping. 

    Why, those women wouldn't have had anything to worry about, if they'd only had a gun! (bought from somebody like you!) then they'd never have been victimized like that in the first place!!! Ladies shoulda just gone all Clint E on that grinning evildoer in the front seat!!!!

  • Carpy
    by Carpy
    March 26, 2013 at 1:16 PM
    whatever you say

    Quoting Goodwoman614:




    Quoting Carpy:

    wow. Now I don't want to buy a Ford either. Guess it will be Toyota when I get my truck.

    LMAO, you're slipping. 

    Why, those women wouldn't have had anything to worry about, if they'd only had a gun! (bought from somebody like you!) then they'd never have been victimized like that in the first place!!! Ladies shoulda just gone all Clint E on that grinning evildoer in the front seat!!!!

  • pamelax3
    March 26, 2013 at 2:20 PM

    Not a wise move on the ad agency

  • la_bella_vita
    March 26, 2013 at 2:40 PM

    *Facepalm*

  • thanush
    by thanush
    March 27, 2013 at 6:57 AM

    This isn't a official ad, but a poster done for a competition. Usually competitions are open to public and anyone ( any ass hole)  can take part. This looks like a work of a nut job. Hopefully they find the contestant behind and press some sort if charges.

  • NWP
    by NWP
    March 27, 2013 at 7:49 AM

    Yes...The article states that this was not an official add but from a competition. But it still managed to make its way to the website and that person should probably lose their job.

    As for pressing charges on the artist, artistic freedom is protected speech and even though it is distasteful, it is not illegal. Remember that Guns n Roses album cover from the late 90s? That was much more offensive but it wasn't illegal.

    Quoting thanush:

    This isn't a official ad, but a poster done for a competition. Usually competitions are open to public and anyone ( any ass hole)  can take part. This looks like a work of a nut job. Hopefully they find the contestant behind and press some sort if charges.


  • thanush
    by thanush
    March 27, 2013 at 8:00 AM

    The artist cannot use the ford logo in this manner. 

    The 'website' here is the contest website.  Where anyone can post anything. just like CM. Not ford website or even ad company's website. But there are rules and regulations related to design competitions ( I take part in them when ever I get some free time), 

    while the unknown 3 women poster will slip through, the kardashian poster might get charged. It's like creating porn pics with photoshop and using it to insult someone. I feel the artist who did this meant it as a joke, but its no joke when his/ her work could damage a brand or a person.

    Quoting NWP:

    Yes...The article states that this was not an official add but from a competition. But it still managed to make its way to the website and that person should probably lose their job.

    As for pressing charges on the artist, artistic freedom is protected speech and even though it is distasteful, it is not illegal. Remember that Guns n Roses album cover from the late 90s? That was much more offensive but it wasn't illegal.

    Quoting thanush:

    This isn't a official ad, but a poster done for a competition. Usually competitions are open to public and anyone ( any ass hole)  can take part. This looks like a work of a nut job. Hopefully they find the contestant behind and press some sort if charges.



  • DestinyHLewis
    March 27, 2013 at 9:07 AM


    I'd love to know what the parameters of the "competition" were for the artists to all come up with some form of this ad type. All of them had people bound and gagged in the back of a car. Who thought that was a dandy ad idea to begin with? 

    Quoting NWP:

    Yes...The article states that this was not an official add but from a competition. But it still managed to make its way to the website and that person should probably lose their job.

    As for pressing charges on the artist, artistic freedom is protected speech and even though it is distasteful, it is not illegal. Remember that Guns n Roses album cover from the late 90s? That was much more offensive but it wasn't illegal.

    Quoting thanush:

    This isn't a official ad, but a poster done for a competition. Usually competitions are open to public and anyone ( any ass hole)  can take part. This looks like a work of a nut job. Hopefully they find the contestant behind and press some sort if charges.




  • GOBryan
    by GOBryan
    March 27, 2013 at 9:08 AM

    Big hatchback space. 

    There are bigger issues to make a big deal over this. In fact, the big deal is actually helping this go viral.  Shit happens in India.. Just stay out of India.

    There are drawing that are much worse than this and are considered art.