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Do you think this advertisement is sexist?
February 7, 2013 at 1:44 PM

Florida Logo Is Definitely Sexist but That's Not the Worst Part

Posted by Julie Ryan Evans on February 6, 2013 

Florida LogoPeople are up in arms about a new logo unveiled by the state Florida. It's designed to promote economic development, but many think it promotes sexism instead.

And honestly, it does. Designed by Enterprise Florida, it reads: "Florida: the Perfect Climate for Business." Which is fine, but instead an "i" they used a tie. You know the kind MEN wear with their suits.

I tend to be pretty slow to jump on the political correctness outrage bandwagon unless something is pretty blatant. In many cases I think people are overreacting and read too much into things. But a tie? How many women do you know that wear a tie? Can you imagine them ever inserting a tube of lipstick or a high-heeled shoe for the "i" instead in something like this? 

According to Fox2, a spokesman for Enterprise Florida said the logo was reviewed by two boards, one of which included 25 women who serve as chief marketing officers. I'm shocked none  objected.  Now, I don't think it was designed intentionally because they don't want women in business, but I think it was a huge error in judgment. Because the last thing you want to do with an ad to get people to feel good about bringing to your state is to piss them off.

I asked my husband if he thinks it's sexist, and he said not at all. When I told him that I thought it was and why, he said, "You're completely overreacting." Maybe so, but I still think they could have come up with something more gender neutral.

Worse than any sexism, however,  it's just a bad logo. I know very few men who even wear ties these days so it makes it seem outdated, and the whole thing is just dull.  It's not all that attractive, and it really wouldn't make me look twice. For the reported $380,000 that thing cost, ($380,00!!!) you would think they'd get something better than that. Sounds like bad business all together.

Do you think this advertisement is sexist?


  • AleaKat
    by AleaKat
    February 7, 2013 at 1:47 PM
    Hell no! Women wear ties! I've seen it done tastefully.
    Wow! People never cease to amaze me with stupidity!
  • ShanesMommy2012
    February 7, 2013 at 1:48 PM

    No. It would be sexist if it was a penis instead of a tie. Lol. 

  • Momniscient
    February 7, 2013 at 1:48 PM

    I dunno.

    I will agree that it is dull and boring and stupid.

  • JacksMom1221
    February 7, 2013 at 1:48 PM
    It's a business tie, promoting business. And women wear ties with suits as well. Silly to me.
  • talia-mom
    February 7, 2013 at 1:49 PM


    Goodness me people bitch about everything.

  • ethans_momma06
    February 7, 2013 at 1:49 PM

    Not at all.

    Two items generally say business- ties and briefcases.

  • wickedfiress
    February 7, 2013 at 1:52 PM

  • pamelax3
    February 7, 2013 at 1:53 PM

    no it is not sexist..people will whine over anything

  • gizmo538
    February 7, 2013 at 2:15 PM

     I can see how some would assume it's sexist, but perhaps they are the sexist ones if they think women can't or shouldn't wear ties.

    Silly thing to be offended over IMO.

  • NWP
    by NWP
    February 7, 2013 at 2:43 PM

    Mole hill...It is an iconic symbol that folks can recognize instantly. I don't find it sexist.

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