For shampoo, conditioner and detergent I will get whatever is on sale and I have coupins for. I don't use liquid fabric softener. I will stock up on original bounce if it's on sale because it reminds me of childhood. otherwise I get whatever is cheapest and unscented.
I use some over priced crap my hair salon talked me into buying for shampoo and conditioner- Goldwell. I mean, it's not "crap". It's nice stuff, but way over priced.
I like using Woolite on my delicates or Mrs. Meyer's lavender laundry detergent.