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Snack Cake Shortage 2012
November 16, 2012 at 10:12 PM

Twinkies, Ding Dongs, Zingers, etc won't all vanish.

When a company has a controlled closure like this they:
1.  Sell off the factories.  They can sell to private investors, the competition, the city/state, etc.  It is rare for places like bakeries to keep empty unsold factories.  Too many other businesses will want them b/c they are perfect for their baking needs.
2.  Sell off the equipment.  They'll most likely sell to other bakeries BECAUSE
3.  They sell off the patent/trademarks on their products that kept other bakeries from making Twinkies, TO INCLUDE patents/trademarks on the special equipment used to make something just so.
4.  They sell off the recipes

In six months or less I bet new "Twinkies" are being made by Little Debbie.

I mean, patents/trademarks are a complicated business.  When these snack cakes were "invented" they rushed to get them protected so nobody else could make them.  Other bakeries could do things kinda close, but none were allowed to vendor anything that too closely resembled a Twinkie.  With the company going under, they are most likely going to sell it off or let the patent/trademark expire, and other bakeries will rush at the chance.  Hell, they may even make a BETTER Twinkie!  You know, one that doesn't have the consistency of a dish sponge and leave that plasticy residue in your mouth?

For an example of an expiring trademark/patent error on a large scale:
The McMuffin.  McDonald's Corporation failed to file the renewal in time, which resulted in Burger King's obnoxious commercials of that disgusting King mascot breaking into HQ and stealing the recipe for a freaking egg, sausage, and english muffin sandwhich.  B/c McDonald's failed to secure their renewal in time, the "McMuffin" is now available in exact replication at Burger King.

So rest easy.  All those snack cakes you never ate but know you loved won't vanish.  They'll just be reborn.  In the meantime, Little Debbie has some good cakes, too.  B/c really, most of them all tasted the same.  Some sort of over-processed condensed sugar in cake form topped with a plastic-like frosting surrounding a gel cream that left a gross residue in your mouth.

(Personally, I will miss Zingers.  I haven't eaten any in well over 5 years, but until they are brought back elsewhere, it's sad the option won't even be there!)

And if all else fails, look up recipes online for homemade confectionaries resembling your favorites.  Some savvy bakers found recipes that mimic them PERFECTLY that you can make at home with ingredients you can pronounce! 


  • Mrs.Kubalabuku
    November 16, 2012 at 10:12 PM

    Twinkies and Wonder Bread should survive, though Twinkies and other Hostess snacks will have an easier time finding a buyer.

    NEW YORK (CNNMoney) -- Twinkies may never die. Wonder Bread probably won't either.

    Even after Hostess Brands announced that it is shuttering its operationsFriday, the company, which entered bankruptcy protection for the second time in January, is expected to find buyers for its iconic brands that include Twinkies, Ho Ho's, Sno Balls, and Wonder Bread, according to several bankers who spoke on the condition of anonymity since they are preparing potential bids for the company's assets.

    A spokesperson for Hostess did not return calls for comment. But bankers said the company will most likely break up its two key divisions: snack foods and the bread retailer.

    The Twinkies' unit will probably attract the most potential bidders. Mexican bread company Grupo Bimbo (GRBMF); privately held McKee Foods, which makes Little Debbie snack cakes;Flower Foods(FLO), which owns Tastykake, and Canadian company Weston Foods(WNGRF) are all seen as potential buyers for this division.

    Mike Gloekler, a spokesperson for McKee Foods, declined to comment on a potential bid, but said "the most valuable thing Hostess is holding onto is those name brands."

    "Somebody is going to be interested in them," Gloekler added.

    But the Little Debbie's owner is hoping to take advantage of what could be a temporary shutdown of Twinkies production. Gloekler said that McKee is "preparing our employees to work more hours during the holiday season than they typically would" in order to get more of its snack products to market.

    Related: Laid-off Hostess workers face tough job market

    Grupo Bimbo, Flower Foods, and Weston Foods did not return calls for comment.

    If Wonder Bread does survive, it might have a number of different owners across the U.S.

    Grupo Bimbo, which owns the Arnold brand of bread and is currently the number one bread company in the U.S., would likely be banned from making a bid because of antitrust concerns, according to one of the bankers. Flowers Foods, the second largest U.S. bread company, could conceivably buy some of the bread division's regional assets and operations in order to expand its Midwest operations, the banker said. Flowers owns the Nature's Own brand of bread.

    Other small regional companies might pick up Wonder Bread's regional assets on an ad hoc basis, sources said.

    Fortune's Dan Primack noted that various Hostess brands are also expected to generate interest from the private equity world, even though the company's current owners, private equity firm Ripplewood Holdings, is expected to lose its entire investment in Hostess. Ripplewood Holdings purchased part of Hostess after it exited Chapter 11 in 2009.

    But the acquisition of Hostess assets may not necessarily help to save the jobs of the company's 18,500 employees, most of which were unionized. By purchasing assets out of a bankruptcy sale, potential acquirers can ignore the company's union obligations and selectively rehire employees on their own terms.

    In addition to its high pension guarantees for its union employees, Hostess has struggled as more consumers are interested in healthy snack options. For that reason, Hostess is unlikely to generate interest from large food companies like Kraft (KRFT) or its recent spin-off Mondelez (MDLZ), Frito-Lay owner PepsiCo (PEPFortune 500), or General Mills (GIS,Fortune 500), according to sources. Most of these food companies want to either increase their portfolio of healthier snacks or add a global brand. Hostess offers neither.

  • _mimimosley_
    November 16, 2012 at 10:13 PM

  • Anonymous 1
    by Anonymous 1
    November 16, 2012 at 10:14 PM
    Thanks, I hope all the damn hoopla dies down. I am over the twinkie craze
  • Anonymous 2
    by Anonymous 2
    November 16, 2012 at 10:14 PM

    All those snack cakes taste like ass anyways,  I think the world will survive whether or not they make more again or not!

  • _mimimosley_
    November 16, 2012 at 10:15 PM

  • Mrs.Kubalabuku
    November 16, 2012 at 10:16 PM

    I honestly don't know anyone who has even consumed a Twinkie within the last 10 years!

    My first thought was "Oh no, my baby won't understand the Twinkie in Wall-E!"  lol

    Quoting Anonymous:

    Thanks, I hope all the damn hoopla dies down. I am over the twinkie craze

  • Mrs.Kubalabuku
    November 16, 2012 at 10:17 PM

    Yay!  Twinkie Memes!  I almost choked when I saw this one, I so wasn't ready.  His face = PRICELESS

    Quoting _mimimosley_:

  • _mimimosley_
    November 16, 2012 at 10:17 PM

  • _mimimosley_
    November 16, 2012 at 10:18 PM

  • _mimimosley_
    November 16, 2012 at 10:19 PM

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