Healthy Living

Bad economy = more diaper rashes
September 13, 2011 at 5:24 PM

Is poor economy to blame for rise in diaper rash?
By Desiree Browne,
updated 1:12 PM EST, Mon September 12, 2011
The average American baby bottom sees 6.3 diapers a day.
The average American baby bottom sees 6.3 diapers a day.
  • CDC reports disposable diaper sales fell a whopping 9% last year
  • There was a 2.8% increase in diaper rash cream, despite fewer babies
  • Parents shell out an average of $1,500 a year for diapers

( -- Brace yourself for yet more stark economic news: babies may be suffering from more diaper rash in this down economy, reports Advertising Age, which is labeling "America's baby bottoms" as the "economy's latest casualty."

Yes, that's right: tiny heinies as the latest economic indicator, according to Ad Age.

Here are the hard numbers: the Centers for Disease Control reported that the number of babies ages 2 and under fell 3% last year while disposable diaper sales slipped a whopping 9%. And yet, there was a 2.8% increase in diaper rash cream, despite fewer babies.

The inverse relation between diaper and rash ointment sales started in 2009 but has intensified in the last year, according to data from Deutsche Bank.

The average American baby bottom sees 6.3 diapers a day, and with parents shelling out an average of $1,500 a year for diapers, it's easy to see why some might turn a blind eye to a slightly damp diaper (especially when disposable diapers are so absorbent nowadays).

And of course, parents are doing everything they can to meet their families' needs with less money, but is it really at the expense of their tots' tushes?

We wouldn't be surprised if other explanations beyond parents skimping on diaper changes included folks making the switch to increasingly popular cloth diapers, others pushing potty training earlier, which Pampers marketer Procter & Gamble suggested, and even just more aggressive marketing efforts on the part of diaper cream makers and retailers.

Has the economy caused you to change your diapering strategy in any way?


  • celestegood
    September 14, 2011 at 9:18 AM

    Interesting.  But no, my diapering habits have not changed.  I change my son when he goes, and its not very wet.  Usually one pee.  lol

    Anyhow, no.  I would not make him sit in a soppy diaper just to save money.

  • hailnbray
    September 14, 2011 at 9:51 AM

     were broke most of the time but thats just poor parenting. if u cant aford to change the diaper then buy cloth or potty train earlier, too many parents let there kids in diapers till 3 even older. in other countries if your kid is 2 and in diapers there is an issue

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