Absolutely. I've recently started (trying to remember most days) to mositurize and relaly take care of my skin. I guess its one of the benefits of selling the products, but I do see why people love them. And how it helps people to age gracefully.
Of course, lifestyle plays a huge part.
I like when women age gracefully. Taking care of your skin is great, but it looks like she's had some work done on her face. My mom is 53 and looks great, no surgeries and hardly wears makeup.