Autumn is upon us, and that can only mean one thing: pumpkin fever.
You’ve got your Pumpkin Spice Latte from Starbucks (SBUX) and your pumpkin beer. Now prepare your taste buds for pumpkin spice M&Ms, which are selling exclusively at Target (TGT) for $2.99 a package. The “exclusive” M&Ms
are part of Target’s Halloween treats lineup, which also includes
Bloody Bones Hard Candy and Archer Farms Pumpkin Spiced Bagged Coffee.
The new flavor is another in a long string of attempts by food
companies to push the flavor envelope in a bid to appeal to new
consumers – e.g., watermelon Oreos.
M&Ms, a product of the privately held Mars company, have introduced
a host of non-traditional flavors, including dark chocolate mint,
peanut butter, raspberry and candy corn. Possibly the most questionable,
though, was this spring's white chocolate carrot cake flavor.
helped popularize the pumpkin spice phenomenon a decade ago with its
Pumpkin Spice Latte, which has garnered a somewhat surprisingly devoted fan base. Last week the coffee shop chain marked the 10th anniversary of the drink,
saying in a press release that fans have established it “as the
company’s most popular seasonal beverage of all time, having purchased
more than 200 million beverages since it was first introduced in 2003.”
(Last year high demand for the pumpkin spice latte led to a shortage. The horror!)
So are the new specialty M&Ms delicious or nausea-inducing?
Food blogger JunkFoodGuy.com tried them out and found the pumpkin spice candies were lacking in…. pumpkin.
"They didn't taste "pumpkin-y" enough,” Eric Huang, author of the
blog, wrote. Huang said he was excited to try the candies but was “let
down when all I tasted was a bit of cinnamon-ish spice in the candy
shell, and maybe a faint pumpkin spice in the chocolate… My taste buds
had to go searching for the pumpkin spice flavor, which they shouldn't
have to do when the product is labeled a certain way.” He said he
noticed more of a pumpkin flavor in the aftertaste.
I read something about these earlier today. I'm definitely curious and would like to try them, but I'm not sure I'd like them. If a friend or family member gets them, I might have to sneak one. I'm not sure I'd buy them, though.