The Park Bench

Will Mexican billionaire buy up all the Twinkies?
November 19, 2012 at 8:15 AM


Twinkies prove a sweet deal for Mexican billionaire?

  • twinkieprices.jpg

    Nov. 16, 2012: Twinkies baked goods are displayed for sale at the Hostess Brands' bakery in Denver, Colo. (AP)

It’s a golden opportunity.

Hostess Brands is going out of business and it’s possible the company’s most iconic sugary confection – Twinkies -- could be bought by a Mexican business.

Mexico’s Grupo Bimbo, the world's largest bread-baking firm, could be on the short list for acquiring some of the Texas-based Hostess’ foodstuffs, according to Forbes. Grupo Bimbo already owns parts of Sara Lee, Entenmann’s and Thomas English Muffins.

Others firms that could be in the running include ConAgra and Flowers Food, the American company behind Nature Valley granola, as well as McKee Foods, baker of Little Debbie snack cakes, the Christian Science Monitor reports.

Pepperidge Farm, a division of Campbell Soup Co., is also considered a prospective buyer, analysts told Fox Business.

The Monitor reports Bimbo has already been present around the bankruptcy proceedings that have haunted Hostess for a decade, in a bid to further expand its North American portfolio and pad its $4 billion net worth.

According to Forbes, Bimbo put in a low-ball bid of $580 million a few years ago. But Hostess may turn out to be a steal with a reported worth of $135 million today.

The Hostess brands “most likely will be purchased by a competitor that will bolt the additional sales to a more efficient delivery system,” David Pauker, a food industry restructuring specialist, tells Reuters. “The company itself won't survive.”

Daniel Servitje Montull runs Grupo Bimbo along with his family. Under his leadership, which began in 1997, Daniel Servitje positioned the company for rapid growth. This included a battle with Mexico’s tortilla king and bringing white bread to Latin American markets, according to Forbes.

Today Bimbo, which reportedly competes with U.S. companies like Kellogg, Hershey and General Mills, is a $10 billion sales business with $200 million cash on its balance sheet, according to Forbes.

That’s a lot of Twinkies.

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  • mommajenn4684
    November 19, 2012 at 8:18 AM
    I wonder if all those people who stock piled and paid thousands of dollars for twinkies feel stupud now.....
  • snuggiewoogie
    November 19, 2012 at 12:27 PM

     I am not really a Twinkie person.... I can take them or leave them! lol....

  • CoeyG
    by CoeyG
    November 19, 2012 at 3:56 PM

    Yeah he can sell them to drug distrubutors who sell marijuana LOL  I cana see it now a two for one dea.  Buy your pot and your monchies together!

  • psychobilly_mom
    November 19, 2012 at 4:04 PM

    Wo0o0ot wo0o0t Viva Mexico ;D

  • mhmomma
    by mhmomma
    November 19, 2012 at 4:45 PM
    We like Bimbo bread hehe
  • TheJerseyGirl
    November 19, 2012 at 4:59 PM

     Id hate to see the compnay go under...I hope someone saves it!

  • Charli627
    November 19, 2012 at 5:54 PM

    me and dh too

    Quoting TheJerseyGirl:

     Id hate to see the compnay go under...I hope someone saves it!

  • LivinDeadGurl
    November 19, 2012 at 10:57 PM

    Quoting mommajenn4684:

    I wonder if all those people who stock piled and paid thousands of dollars for twinkies feel stupud now.....

    They should feel stupid anyway. I mean...come on now!

  • HTMommy
    by HTMommy
    November 20, 2012 at 8:51 PM

    lol I actually got upset when I saw the news article with all the idiots on strike...uhm hello thank you for making the company go under bc you refuse to take a pay cut. At least you HAD A JOB! NOW you get to join all those that are unemployed struggling to find work.

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